Case Study: Daivergent

Using a full-funnel strategy to engage diverse audiences and secure B2B contracts

Company: Daivergent

Location: New York, New York

Industry: B2B & B2C Vocational Services

Background: Daivergent's Mission to Redefine Inclusivity in the Workforce

Established in 2017, Daivergent offers a unique blend of face-to-face meetings with expert coaches, a vast library of tailored learning content, and personalized training plans for neurodivergent youth and adults. With real-time progress tracking, goal setting, and social engagement, the platform supports thousands of young adults in building job readiness skills and achieving personal and professional growth.

Challenge: Building a Dual-Audience Marketing Strategy for Sustainable Growth

Daivergent benefitted from significant press coverage early on but struggled to convert this media attention into sales. They sought Ike’s services to:

  • Develop marketing content for universities and disability government administrators to secure contracts from the public sector

  • Capture more high-quality leads via paid channels at a lower cost-per-lead

  • Nurture both B2B and B2C leads throughout the funnel

  • Drive brand awareness amongst parents, job seekers with disability, and public sector entities

Solution: Utilizing Content to Drive Engagement and Conversion Across B2B and B2C

Ike identified Daivergent’s need for an agile content strategy designed to engage B2B and B2C audiences at every stage of the buyer journey.

  • Develop Compelling Ad Copy to Drive Conversions: Craft targeted, persuasive ad copy for use across platforms like Google, Meta, and LinkedIn, tailored to resonate with both B2B and B2C audiences.

  • Exemplify Daivergent’s Impact through Case Studies: Interview Daivergent counselors and clients to craft a series of case studies highlighting the platform’s success in helping neurodivergent job seekers secure gainful employment and achieve interpersonal goals.

  • A/B Test Drip Email Campaigns to Define Messaging for Winning Campaigns: Utilize email marketing strategies to promote service discounts and deliver ongoing value to readers via biweekly newsletters.

  • Cultivate Thought Leadership via Linkedin: Share industry trends, success stories, and expert perspectives to position Daivergent as a leader in workforce inclusion and disability empowerment.

  • Distribute Email Newsletters to Nurture Both B2C and B2B Leads: Create and distribute two weekly newsletters for job seekers with disability and public sector decision-makers to educate both audiences on industry updates, as well as Daivergent news, promotions, and events.

  • Reignite Blog Strategy to Improve Organic Traffic: Identify high-value keywords that align with the needs and challenges of Daivergent’s target audience to create educational content for website visitors

  • Create Sharable One-Pagers Highlighting Daivergent’s Competencies: Design visually engaging, concise one-pagers that summarize Daivergent’s core services, impact metrics, and benefits for various stakeholders.

Ike worked to implement a focused, full-funnel content marketing strategy that effectively engaged both B2B and B2C audiences. By combining powerful storytelling, targeted ad campaigns, and authority-building content, these efforts helped Daivergent sign new government contracts and earn numerous industry awards.

+340%

Increase in Marketing Qualified Leads

1.7x

More Efficient Cost per Acquisition

+40%

Increase Return on Ad Spend